THE CLEAN BEAUTY MASTERCLASSES with Anna Nenoiu

Sunday, November 2nd, 2025

SIGN UP NOW

reimagine the way you experience Clean Beauty

Best-in-class clean beauty products

shop clean beauty

Experience the Artistry of Our Experts

Our Services

Our Clean BEAUTY CONCIERGE

Because beauty should feel bespoke.

BOOK A FREE CONSULTATION

Not everything makes the cut

The BEauty Confidante Standard

Thousands of products launch every year, only a select few earn our seal of approval. Each formula is tested, scrutinized, and held to exacting standards of performance, purity, and luxury. The result: a definitive edit of the best-in-class clean beauty you can trust.

Clean Beauty Promise

SHOP BY COLLECTION

Our Clean BEAUTY best sellers

Discover the icons of clean beauty: skincare, haircare and ritual enhancers.

shop now

meet the founder:

anna nenoiu

Anna Nenoiu is a celebrated editorial makeup artist and devoted advocate of clean, holistic beauty. For over two decades, she has crafted her signature luminous looks for icons including Lady Gaga, Kacey Musgraves, Tate McRae, and Brooke Shields, with her artistry appearing on the pages of Vogue, Harper’s Bazaar, and Elle.

more about anna