The Holyday Shop
2025 GIFT GUIDE
Beauty rituals for luminous, lived-in glamour.
reimagine the way you experience Clean Beauty
Best-in-class clean beauty products
The Art of Beauty, Personalized
EXPERIENCES
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![A woman in a black long-sleeve top sitting on a light-colored chair, looking at the camera in a room with white walls.]()
The Confidante Method
A bespoke 1:1 makeup lesson with our founder, to edit, define, and modernize your beauty ritual.
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![A group portrait of six women of diverse ages and ethnicities, smiling gently against a gray background.]()
Masterclasses
Learn from a world-class makeup artist whose clients include Lady Gaga, Michelle Yeoh, and Tate McRae.
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![Close-up of a woman's face showing her eye, eyebrow, part of her nose, and lip with natural makeup and eyeliner.]()
Bridal Beauty
Your bridal look, flawlessly executed by experts who craft for A-list clients.
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![A woman with blonde hair, blue eyes, and red lipstick looking at the camera against a gray background.]()
Hair & Makeup
Luxury hair and makeup services, curated for you: anytime, anywhere.
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![Two women in pink silk robes and white towels wrapped around their heads, sitting on a bed, holding up magazines with the Vogue logo, while an open bottle of champagne rests on the bed in front of them. The room has a white bed, nightstands, lamps, and a chandelier hanging from the ceiling.]()
Beauty Pop-up bar
A curated beauty experience for any occasion: corporate, bridal, or private.
Our Clean BEAUTY CONCIERGE
Because beauty should feel bespoke.
Not everything makes the cut
The BEauty Confidante Standard
Thousands of products launch every year, only a select few earn our seal of approval. Each formula is tested, scrutinized, and held to exacting standards of performance, purity, and luxury. The result: a definitive edit of the best-in-class clean beauty you can trust.
SHOP BY COLLECTION
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![Three skincare products by mimar in black bottles on a black textured surface with a dark red background.]()
Mimar
Luxury, redefined. MIMAR combines potent actives with natural ingredients for skincare that performs without compromise. Founded by Mona Ebrahimi in Toronto, the brand has earned acclaim across the Canadian press.
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![Two bottles of Jardin Flaneur light moisturizer on a minimalist pedestal with beige abstract shapes and dried flower branches surrounding them, in warm lighting.]()
Asklepios garden
Ancient wisdom meets modern science. Asklepios Garden, founded by Nicholas Bradford Fritz, crafts spa-grade, luxury skincare with organic, vegan ingredients designed to nourish the skin and indulge the senses.
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![Hair care products by TO112 placed on a natural tree branch, including a shampoo bottle, a conditioner bottle, a mask jar, and a scalp massage tool, against a brown gradient background.]()
to112
Haircare with intention. TO112, founded by master colourist Luis Pacheco, blends tamanu oil with bioenergetic frequencies to nourish both hair and spirit, crafted for those who seek more than just exceptional hair.
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![Assorted PURA skincare products, including serums and creams, arranged on white marble and spherical display objects with a gold and marble background.]()
Pura botanicals
A love letter to botanicals. Pura Botanicals, founded by Lane Edwards in Edmonton, crafts artisanal, plant-based skincare infused with high-vibrational ingredients, each jar a ritual, each drop a moment of self-care.
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![Black skincare products from MUCK skincare on a textured surface with smooth stones in a dark setting.]()
MUCK
Sustainable luxury. MUCK Skincare, founded by Marie Davidson, crafts small-batch, female-owned formulations in biophotonic glass to protect ingredients, each product designed to deliver freshness, quality, and empowerment.
Our Clean BEAUTY best sellers
Discover the icons of clean beauty: skincare, haircare and ritual enhancers.
meet the founder:
anna nenoiu
Anna Nenoiu is a celebrated editorial makeup artist and devoted advocate of clean, holistic beauty. For over two decades, she has crafted her signature luminous looks for icons including Lady Gaga, Kacey Musgraves, Tate McRae, and Brooke Shields, with her artistry appearing on the pages of Vogue, Harper’s Bazaar, and Elle.
