CLEAN BEAUTY MASTERCLASSES with Anna Nenoiu
Next session: Coming soon
reimagine the way you experience Clean Beauty
Best-in-class clean beauty products
Experience the Artistry of Our Experts
Our Services
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The Confidante Method
A bespoke 1:1 makeup lesson with our founder, to edit, define, and modernize your beauty ritual.
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Masterclasses
Learn from a world-class makeup artist whose clients include Lady Gaga, Michelle Yeoh, and Tate McRae.
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Bridal Beauty
Your bridal look, flawlessly executed by experts who craft for A-list clients.
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Hair & Makeup
Luxury hair and makeup services, curated for you—anytime, anywhere.
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Beauty Pop-up bar
A curated beauty experience for any occasion—corporate, bridal, or private.
Our Clean BEAUTY CONCIERGE
Because beauty should feel bespoke.
Not everything makes the cut
The BEauty Confidante Standard
Thousands of products launch every year—only a select few earn our seal of approval. Each formula is tested, scrutinized, and held to exacting standards of performance, purity, and luxury. The result: a definitive edit of the best-in-class clean beauty you can trust.
SHOP BY COLLECTION
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Mimar
Luxury, redefined. MIMAR combines potent actives with natural ingredients for skincare that performs without compromise. Founded by Mona Ebrahimi in Toronto, the brand has earned acclaim across the Canadian press.
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Asklepios garden
Ancient wisdom meets modern science. Asklepios Garden, founded by Nicholas Bradford Fritz, crafts spa-grade, luxury skincare with organic, vegan ingredients designed to nourish the skin and indulge the senses.
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to112
Haircare with intention. TO112, founded by master colourist Luis Pacheco, blends tamanu oil with bioenergetic frequencies to nourish both hair and spirit—crafted for those who seek more than just exceptional hair.
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Pura botanicals
A love letter to botanicals. Pura Botanicals, founded by Lane Edwards in Edmonton, crafts artisanal, plant-based skincare infused with high-vibrational ingredients—each jar a ritual, each drop a moment of self-care.
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MUCK
Sustainable luxury. MUCK Skincare, founded by Marie Davidson, crafts small-batch, female-owned formulations in biophotonic glass to protect ingredients—each product designed to deliver freshness, quality, and empowerment.
Our Clean BEAUTY best sellers
Discover the icons of clean beauty: skincare, haircare and ritual enhancers.
meet the founder:
anna nenoiu
Anna Nenoiu is a celebrated editorial makeup artist and devoted advocate of clean, holistic beauty. For over two decades, she has crafted her signature luminous looks for icons including Lady Gaga, Kacey Musgraves, Tate McRae, and Brooke Shields, with her artistry appearing on the pages of Vogue, Harper’s Bazaar, and Elle.
